I bought the book: The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right) by Jeetendr Sehdev because I was fascinated by the title. The very thought that there could be a science to Kim Kardashian’s influence intrigued me. I was also interested in the “why shameless sells” part.
I had seen the book online first and then I saw it at a café where I went to have breakfast so I knew I had to buy it. It was a very interesting read and a bit shocking but I was able to learn some very valuable lessons from it. So here they are:
1. Authenticity is key
The core message in this book is the need for authenticity, and I totally agree. One of my mottos this year is authenticity over perfection and the author explains this perfectly. People want to see the real you and know why you do what you do. He added that millennials have authenticity detectors so they can tell if you’re fake. If you’re authentic, you’ll stand out, and if you stand out you’ll be heard.
2. Perfection is old school
Another thing the author makes clear is that perfection is passé. Everybody knows that perfection is impossible, so it’s time to stop trying to act perfect. Kim Kardashian is not the Hollywood version of beautiful, yet she’s one of the most followed women on Instagram and super rich too.
Get the book here: https://amzn.to/3cyl0L2
3. Hatred is engagement
Don’t be upset when people hate you because at least they cared enough to show an emotion, even if it’s not the one you expected. Hatred affects the same part of the brain as romantic love. The author says if you’re not being hated, you’re not in the game. As long as you’re challenging the status quo people will be offended, so embrace it.
4. Embrace your flaws
Flawed is the new fascinating. Use your flaws to connect with your audience genuinely. When they see your flaws, they see themselves in you and they treat you as a friend. Be vulnerable enough to show your flaws because they’re what make you human.
5. Be a shameless self-promoter
In today’s world of selfies, if you don’t speak up, your voice will be drowned out. Believe in yourself and show off what you’ve got. Have a passionate conviction about your ideas and your work and then self-promote shamelessly.
The book was a great read even though it had a lot of explicit language and it made me cringe a little bit. However, I recommend it 100%.